Vertical specs
Built for the vertical feed
Each placement has its own safe margins, pacing, and caption rules. We format every asset to the platform it will run on.
TikTok
9:16 at 1080 x 1920. Keep hooks inside the first 1 to 2 seconds and place captions above the bottom interface bar.
Instagram Reels
9:16 at 1080 x 1920. Leave clear space at the top and right edges for profile and action icons. Cut pacing tighter for Reels.
YouTube Shorts
9:16 at 1080 x 1920, up to 60 seconds. Shorts tolerate slightly longer setups, so allow a clear opening frame and a visible title zone.
Editorial guidance
Safe margins and caption contrast
Keep primary text and captions inside the central safe area, roughly 60 pixels clear at the top and bottom and 40 pixels at the sides. Use high-contrast caption treatments so text stays legible over varied footage.
Pace the first three seconds for the hook and match cut rhythm to each platform's native feel. Audio should carry clear voiceover that still reads with sound off, since silent autoplay is common.
Test a pilot batch of vertical assets
Start with a small set of hook variations across placements and compare what performs before scaling.